Techno­logical progress is a continuous process. Both communi­cation and processes in the private and professional context have changed over the years and have even been automated in some cases. Companies are also benefiting from the achievements brought about by digital change.


Techno­logical progress is a continuous process. Both communi­cation and workflow processes in private and professional contexts have changed over the years and have even been automated in some cases. Companies are also benefiting from the achievements that the digital trans­formation has brought about.

Digitali­zation: Definition

If you're asking yourself the question, "What exactly is digitali­zation?", then there are actually two answers to this. Because on the one hand, the term refers to the general transfor­mation from the analog to the digital - also called the digital revolution- and on the other hand, it is understood to mean the techno­logical expansion of (processes in) companies, organi­zations and public authorities.

It is not possible to determine exactly when the digital trans­formation began. If the development and presentation of the first computer is taken as the beginning, then the digital age began in the early 1940s with Konrad Zuse's Z3. It was an important milestone of digitali­zation in Germanyand soon the entire world.

Digitali­zation: advantages and disad­vantages

A red apple with a green leaf on the top. A pixelated red apple with a green leaf on the top.

Advantages of digitali­zation

The digital trans­formation is associated with several benefits for society:

  • More efficient communi­cation These days, diverse, digital tools exist for private and professional exchange. In addition to instant messaging services such as WhatsApp, these include platforms used for chatting, holding video conferences and much more. The  phone call via Microsoft Teams, for example, is very popular. In this way, fast, location-independent accessi­bility and the exchange of information are always available.
  • Do-It-Yourself solutions Furthermore, nowadays there is a wide range of digital tools such as image editing programs and website builders. While carrying out some projects used to be difficult or even impossible, there are now many options open to non-profes­sionals. The Internet is full of tutorials and tips that anyone can use to learn on their own.
  • Less work thanks to AI Another achievement of digitali­zation is artificial intelligence (AI), which simplifies work processes or even takes over some of them entirely. For example, there are chatbots that are able to answer questions by taking answers from a  database.
  • Digital advertising Advertising opportu­nities have also multiplied in the digital age. With the help of social media platforms, display advertising and the like, it is possible for companies to present themselves and their offerings to a broad audience. In addition, the collection of certain customer data enables advertising to be indivi­dualized.
  • Larger (service) offering Companies and individuals also have the opportunity to offer digital goods and services - from (informative) e-books and video consul­tations to software and tutorials.

Disad­vantages of digitali­zation

Not everything that has changed through digitali­zation is positive:

  • Cybercrime Although digitali­zation is significant and has opened up many new avenues, the change also offers new criminal points of attack. So-called cyber­criminals are not afraid to spread viruses, steal data or use the Internet for fraud and extortion.
  • Data loss Furthermore, data may not be saved and thus lost if, for example, a system failure occurs. For this reason, it is important to keep certain content in hard copy and regularly  backups.
  • Loss of privacy Digitali­zation has also made people's lives more transparent. Private information and opinions can be shared with the whole world in no time at all via a wide variety of  end devices. It is important to be careful about what and how much you reveal about yourself via social media and other platforms.

Digitali­zation: examples of digital trans­formation

If you're looking for digital solutionsfor a business or as an individual to streamline your everyday life, here are some things to consider:

  • Marketing automation e.g. in terms of newsletters
  • Cloud Computing and  Cloud Management
  • Colla­boration tools like Google Workspace and Co.
  • Document Management Systems (DMS)
  • Time management and organization tools
  • etc.